It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
TBWA\Melbourne and Eleven have won Emerald Foods and its stable of premium ice cream brands including New Zealand Natural, Mövenpick, Zilch and Killinchy Gold following two separate competitive pitch processes for both creative and public relations services. The new wins will see TBWA\Melbourne engaged for its creative services across Australia and New Zealand – working across Emerald Food’s foundation brand, New Zealand Natural. Eleven's remit will include cross-market communications strategy, media relations, influencer engagement and activations, with the responsibilities to be run from both its Melbourne and Auckland operations. The partnership will also include media planning via co-located sister agency United, part of Omnicom Media Group.
Independent agency Richards Rose has been selected by Campos Coffee to help expand its brand across all channels for Australia and the US, following a competitive pitch. The agency has been briefed to develop the brand strategy, organising brand idea and communications across all channels, as well as any other innovation projects for Campos.
Creative, media and digital agency Sphere has been appointed by Dahmakan, a Malaysian meal delivery service, to reposition and rebrand the company as it looks to expand across South East Asia. Dahmakan chose Sphere because they "truly understand" the brand's business model and where meal delivery service wanted to take the brand. The agency also has experience in achieving "great appeal" for South East Asian brands in western countries.
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