Pitch Wrap: Binge, Innocent Bystander, Westpac

By AdNews | 4 June 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Independent full service advertising agency The Hallway has been appointed by Foxtel's new streaming sevice Binge to launch the brand in the Australian market, following a competitive pitch. The Hallway was appointed to develop the new Binge brand campaign from the ground up as well as leading media strategy and channel planning.

Innocent Bystander
Brown Family Wine Group has appointed McCann Melbourne as lead creative agency for its Innocent Bystander wine brand. Innocent Bystander is part of the Brown Family Wine Group stable, which also includes wine labels Brown Brothers, Devils Corner, Pirie and Tamar Ridge. “We were impressed with McCann’s fresh approach to help us address the next stage of growth for Innocent Bystander," Brown Family Wine Group chief marketing officer Ellie Vince says.

Partnership automation company Impact has added just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions in the APAC region include Westpac, Baymate China and GearBest.

The Infrastructure Sustainability Council of Australia
The Infrastructure Sustainability Council of Australia (ISCA) has appointed Sydney-based design and UX research agency We Discover as its innovation and digital product partner. ISCA is a non-for-profit organisation which enables sustainability outcomes in infrastructure in Australia and New Zealand. We Discover will lead the digital transformation of ISCA’s existing rating scheme with the key objective of accelerating sustainability in the infrastructure and construction industries across Australia and New Zealand.

US-based FMCG company Naturalena has appointed Murmur as its media agency in Australia as it looks to launch the brand on Australian shores. Naturalena has plans to launch its brands Veeda and Happy Little Camper in the Australian market. Alongside Murmur, Naturalena has also appointed Sydney-based PDPR to manage the brands PR and marketing activities.

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