PHD wins Celebrity Cruises pitch
Luxury cruise and travel brand Celebrity Cruises has appointed PHD Australia to its media account, following a pitch. PHD will be responsible for all offline and online media activity in Australia and New Zealand, effective immediately. PHD will work closely with Celebrity, as it looks to continue a strong return to growth, as travel restrictions lessen.
BCM wins Hog's Breath Cafe pitch
The Hog’s Breath Cafe chain of restaurants has appointed BCM Group as its integrated creative and marketing services agency following an extensive pitch process. BCM will lead all marketing for the group with an aim to drive brand rejuvenation and business growth across the national, restaurant chain.
Havas Media Melbourne wins Accolade Wines
Havas Media Melbourne has been appointed as the media agency for Accolade Wines, following a competitive pitch and will be working across brands including Grant Burge, Hardys, Petaluma, St Hallett, Croser, Houghton, Jam Shed and Yarra Burn.
The scope of work covers media strategy, planning and buying across the entire portfolio of brands and includes planning and buying for global campaigns off the back of early exceptional results from the agency.
OMD Brisbane wins Abano Healthcare pitch
Abano Healthcare Group account in Australia has consolidated its media agency account in Australia with OMD as the sole agency partner, following a competitive pitch process. Abano Healthcare Group is a dental support organisation with Australian brands including Maven Dental and 1300Smiles Dentists.
Mindshare wins Victorian Labor Party pitch
Mindshare has won the media agency pitch for the Victoria branch of the Australian Labor Party (ALP), according to industry insiders.The agency was up against OMD and dentsu for the account.
Omnicom wins Coles pitch
Coles Group, a top 10 advertiser, is creating its own specialised agency, Smith Street, with Omnicom, the winner of its pitch.
The move follows what Coles described as a "robust" four-and-a-half-month RFP process for its marketing services. The supermarket group in March threw open its agency roster to pitch, for the first time in more than a decade.
Edge wins Hearing Australia pitch
Hearing Australia – the hearing services and research organisation – has appointed Edge as its media agency partner following a competitive pitch.
Edge will be trusted with increasing the awareness and impact of the Hearing Australia brand to help even more people across the nation enjoy better hearing.
Howatson+Company wins TK Maxx pitch
Howatson+Company announced that it has been named the agency of record for TK Maxx in Australia, following a competitive pitch process. The appointment is effective immediately.
Howatson+Company will handle brand strategy, creative and production for TK Maxx, an off-price retailer that aims to deliver great value on ever-changing selections of brand name, designer, and other high-quality fashion apparel.
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