Dan Andrews getting a booster. Image: Victorian Labor Facebook.
Mindshare has won the media agency pitch for the Victoria branch of the Australian Labor Party (ALP), according to industry insiders.
The agency was up against Swifty Media (ED: corrects from earlier OMD) and dentsu for the account.
Victoria is due a state election in November with the local Dan Andrews Labor government wanting a third term but facing criticism of its handling of the pandemic.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.