Havas Media Melbourne has been appointed media agency for Accolade Wines, following a competitive pitch and will be working with brands including Grant Burge, Hardys, Petaluma, St Hallett, Croser, Houghton, Jam Shed and Yarra Burn.
The scope of work covers media strategy, planning and buying across the entire portfolio of brands and includes planning and buying for global campaigns off the back of early exceptional results from the agency.
Jack Glover, marketing director at Accolade Wines, said: “As we continue to stretch our marketing and digital capability at Accolade Wines, it was vital that we found a strategic media partner who intrinsically understands the complexity of today's media market.
"We were impressed by Havas's ability to apply our own category insights with their audience and market expertise and tools to deliver unique and forward-thinking strategic solutions.
"We are incredibly excited about this partnership and look forward to delivering some game-changing campaigns with the team at Havas Media."
Naomi Johnston, general manager Havas Media Melbourne said: “We’re incredibly thrilled to be working with Accolade.
"From day one of the pitch process, we were blown away by the thorough briefing process and collaborative approach to planning led by a clearly very talented marketing team."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.