Pitch Wrap: Johnson & Johnson, KraftHeinz

By AdNews | 26 March 2020
Consumer products: Johnson's baby

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Johnson & Johnson
Johnson & Johnson Consumer Health Australia and New Zealand has appointed Omnicom Group as its lead agency following a competitive review. The newly created Omnicom Group multi-disciplined team will provide services including creative, media, digital, public relations, healthcare, social and shopper marketing. It will draw talent from across Omnicom’s ANZ suite of agencies and sit within DDB Group. The appointment spans the Johnson & Johnson Consumer Health Australia and New Zealand extensive portfolio of brands, including Neutrogena, Codral, Johnson’s, Nicorette, Listerine, Carefree and Aveeno.

KraftHeinz’s $US520 million ($AU$890 million) global media account is reportedly up for pitch. The CPG giant has instituted a review of the account, with its contract with Publicis Groupe’s Starcom ending this year. Starcom, with whom the media media account was consolidated in 2015 following the Kraft Heinz merger, is defending in the review. Nearly all of the major holding companies are expected to compete in the pitch.

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