Pitch Wrap: Pernod Ricard, Intel, Vic Gov

By AdNews | 5 March 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Pernod Ricard
Initiative has been handed the media account for Pernod Ricard Winemakers. The IPG Mediabrands agency takes over the account, estimated to be worth more than $7 million, following a competitive pitch. The account was previously won by Publicis’ Blue 449, now Spark Foundry, in 2017.

Victorian Government
The Victorian Government has opened its master media account, worth around $100 million, to tender. The account was previously held by GroupM’s MediaCom, which won the account in 2017.

VMLY&R has been named as Intel’s agency of record for its global creative account. The appointment of the WPP-owned agency comes after the tech company held a six-month review of the account, which is estimated to be worth $1.4 billion. As part of the win, WPP will support the account with its portfolio of agencies.

Blue Ribbon
Clemenger BBDO Sydney has won the creative account for Unilever Australia’s Blue Ribbon ice cream. The agency was appointed following a competitive four-way pitch.

Grand Prix
The Monkeys have been appointed as the lead creative agency for the Australian Grand Prix Corporation (AGPC). As part of the win, the agency will work with the business on a multi-year contract with the first work to be rolled out for the 2021 Formula 1 Australian Grand Prix event.

Innocean Australia has been named by Supercars as its creative partner. The agency will work with Supercars across the Virgin Australia Supercars Championships and the Supercars brand as it looks to increase its presence and engagement with Australian and New Zealand audiences.

Polkadot Communications
Polkadot Communications has been appointed by travel agency Trip.com to support its Australian launch. The agency has also picked up vegan chocolate brand NOMO, collaborative workspace Creative Cubes.Co South Melbourne, and luxury estate Hermes Estate Luxury Retreat. 

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