Pitch Wrap: IAG, LG Electronics, NSW Department of Education

By AdNews | 9 July 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

IPG Mediabrands' Initiative has won the IAG media account. The insurance group, with brands CGU and NRMA Insurance, had been with WPP's Mindshare since 2015. The account hadn't been reviewed in six years. IAG CMO Brent Smart says the Initiative team "blew us away with their energy and cultural fit" and "great media thinking".

LG Electronics
The Works, part of Capgemini, has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment. The Works is currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its range of consumer electronics. The integrated campaigns are due to launch later this year. They will be LG’s first locally produced masterbrand work in more than 10 years.

Ryvalmedia, part of RyanCap, has been appointed as media planning and buying agency partner for global payments fintech Openpay following a competitive agency review. The account is valued at $5 million with Openpay planning to increase advertising spend as it commences its next phase of growth and expansion in Australia. In addition to multi-channel planning and buying, the scope of work will include key partnership activations, performance media, social, data, and analytics.

The Australian Communications and Media Authority (ACMA) has appointed Engine to develop and operate Australia’s first National Gambling Self-Exclusion Register following an extensive and competitive pitch process. The final product will allow people to self-exclude from all licenced online and telephone betting services, such as those offering betting on horse racing and sports, in a single process. Engine will now commence initial design and development of the solution. Trialling of the service is expected to commence later this year ahead of an anticipated launch before mid-2022.

NSW Department of Education
New South Wales Department of Education has appointed Daresay, sister agency to The Works, part of Capgemini, for its Vocational Education and Training (VET) program, following a competitive review. The agency will produce a video content series to demonstrate how vocational education and training can lead to a dream career and financial stability.

Tata Consumer Products
Daresay has also been named as the social agency of record by Tata Consumer Products for its Good Earth Teas as it launches the new range of herbal teas across social media. Daresay beat out four other agencies to secure the business.

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