Pitch Wrap: General Motors, Nestle Professional, True Alliance

By AdNews | 17 June 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

General Motors Specialty Vehicles
Carat Melbourne has won the General Motors Specialty Vehicles (GMSV) account for its Australia and New Zealand launch, following a competitive pitch. Carat will support GMSV with end-to-end media strategy, planning, implementation and optimisation for its ANZ business including all paid media across the product portfolio.

Nestle Professional, Eclipx Group and the City of Parramatta
Independent media agency Indago Digital has bounced back from COVID revenue losses with three new client wins. The clients are Nestle Professional, Eclipx Group and the City of Parramatta. Indago Digital managing director Gary Nissim says the agency’s growth comes after marketing and media budgets nosedived in 2020, which saw the agency chase the storm to recover its revenues.

Strandbags, Lenovo and True Alliance
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its APAC team. New wins for the agency include handbag retailer Strandbags, an innovative brand strategy project with Lenovo, and retail group True Alliance, which has a portfolio of leading international fashion brands including Kate Spade, Coach, UGG, Speedo and The North Face.

Digital marketing agency Digital Minds Group has won the Motorserve account. Motorserve, owned by Insurance Australia Group (IAG), has 19 car servicing locations across NSW and the ACT, and 14 Insurance Assessment Centres in NSW, ACT, Victoria and Queensland. Motorserve joins the agency’s other automotive brands Autotrader and Carsguide.

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