Pitch Wrap: Pandora, How Did We Roll Co., MrC

By AdNews | 21 May 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Pandora
Carat has won the media account for jewellery retailer Pandora across Australia and New Zealand. The win follows a three-way pitch against Mindshare and incumbent IKON. The agency has created Team Pink, an integrated team led by Carat, together with Dentsu’s digital performance marketing agency, iProspect, who were the incumbent for Pandora’s digital requirements. The account will include an integrated strategy of planning and buying across TV, print, OOH, digital, SEO, social media and mobile and will launch on June 1.

How We Roll Co.
The Wired Agency has been appointed digital marketing agency for subscription toilet paper brand How We Roll Co. The agency's remit for the eco-friendly brand includes paid search and shopping, SEO and display. It will also be responsible for launching the brand in Australia, New Zealand and the USA.

MrC
Integrated communications agency MrC has announced a roster of new client wins. The agency has been appointed to represent German eyewear innovator Mykita in Australian market, soon-to-launch luxury beauty clinic The Manse Castlereagh Street, Sydney, and the award-winning multiple venue portfolio The Sydney Collective, including The Imperial Erskineville, The Morrison Bar & Oyster Room, and Watson’s Bay Boutique Hotel.

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