Pitch Wrap: eftpos, Tourism Australia, Kimberley-Clark, Amart

By AdNews | 12 November 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

eftpos Payments Australia has awarded Bohemia Group, part of M&C Saatchi, its media account following a competitive pitch. The Australian electronic payments business has engaged the media agency to assist driving its significant growth further. Bohemia’s remit includes media strategy, content strategy and implementation, media planning and media buying across all channels.

Tourism Australia
Tourism Australia has put its media account out to tender. The tender, seeking one or more "high-performing" agencies, is part of a statutory review. The account is currently held by Mediabrands Australia's UM which won it from OMD in 2016 during the last review. This runs out at the end of August 2021. Tenderers are expected to present a detailed global media strategy, including recommendations, in December. This would include media strategies for both the China and UK markets.


Kimberly-Clark Australia has appointed R/GA Australia to its Kleenex and VIVA brands. With a renewed focus on driving growth through marketing and innovation, R/GA will partner with Kimberly-Clark across tissue, toilet paper and paper towel categories. The agency is tasked with positioning the brands for growth in Australia and lead the creative go-to-market strategy. 

Independent media agency Nunn Media has been appointed by Amart to manage its media planning and buying. Nunn Media will manage media strategy, planning and buying across all channels with a focus on increasing Amart’s digital activity.

Sleepmaker, Lucidity, and CarConnect
Ryvalmedia, part of Simon Ryan's RyanCap, has added Sleepmaker, Lucidity, and CarConnect to its client roster. The results of several pitches are still to be announced. A common thread in the pitch process was that the crisis had created opportunity, with each business looking to continue its digital growth following strong online sales during lockdowns, as consumers increasingly look to online channels.

Environmental market investor and project developer GreenCollar has appointed Keep Left as its marketing agency following a competitive pitch. The appointment will see Keep Left provide integrated marketing communications services to GreenCollar including brand strategy development, creative, content marketing, content production and public relations.


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