Pitch Wrap: Australian Ethical, UNSW, LDK Seniors' Living

By AdNews | 28 January 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Australian Ethical
Ethical investment manager Australian Ethical has appointed R/GA as its marketing and innovation partner. As its innovation and marketing partner, R/GA will work with Australian Ethical to help accelerate its innovation strategy and redefine its marketing communication. The appointment comes as the ethical investment manager announced $5 billion in funds under management and competition in the ethical investment space continues to intensify.

 

UNSW
S4 Capital's MediaMonks has been appointed as the single partner of record for the Adobe Experience Cloud implementation at the University of New South Wales following a competitive pitch. Darren Goodsir, chief communications officer at UNSW, says the university selected Adobe technology for its digital transformation objectives in 2018 and appointed a panel of Adobe partners. However, it has since decided having a single partner will better drive its transformation agenda.

LDK Seniors' Living
Retirement living and aged care provider LDK Seniors’ Living has selected Sandbox Media to look after all of its media strategy, planning and buying. Sandbox was selected after a three-way agency pitch. Sandbox was chosen for its "extensive" knowledge and experience in the sector and ability to articulate smart ideas and strategy.

Entertainment
Australian and New Zealand brand Entertainment has appointed FutureBrand to help deliver its brand and customer experience transformation, as part of a business-wide strategy that will reshape how it engages with its members, merchants and fundraisers. FutureBrand’s work with Entertainment will inform all areas of the brand – from brand strategy and identity to voice, content and experience. By applying FutureBrand’s ‘sprint’ methodology, the teams will work in close collaboration to strengthen the connection between the brand’s purpose and the everyday experience across the end-to-end Entertainment proposition.

 

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