Havas has been appointed by youth cancer organisation Canteen to develop its integrated brand experience, strategy and marketing direction.
Canteen was established in 1985 by a group of young cancer patients and has grown to become the national support organisation for young people aged 12 to 25.
The partnership will see the Havas team create an updated identity for the organisation, including a new brand platform, brand architecture and core messaging.
It will embrace all aspects of the Havas Village with the agency also tasked with devising a new marketing strategy and implementation plan, which will be amplified across Havas’ creative, brand experience, digital, innovation and media teams.
"Canteen has supported young people affected by cancer for over 34 years. Their passion and dedication is truly inspiring," Havas Blvd managing director Steve Fontanot says.
“At Havas, we centre our thinking around the concept of ‘Meaningful Brands’ and Canteen is a brand that has true meaning. We appreciate their trust in us and are humbled to play a role in this incredible organisation’s journey.”
Canteen CEO Peter Orchard says Havas' multitude of services was a "big drawcard" for the organisation.
“Every year, another 23,000 young Australians have their world turned upside down by cancer. Cancer experiences in this age range come with an incredibly complex range of emotional and practical support needs, and they often don’t know where to turn for professional help," Orchard says.
“That’s why it’s so important that we build on our outreach to all young people who need our help and having Havas with us on this journey will only strengthen our integrated approach and communications roll-out.
“We know that partnering with them will allow us to reach as many young people that need our support as possible.”
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