Leo Burnett wins global creative account for Kayla Itsines' SWEAT

Paige Murphy
By Paige Murphy | 28 October 2019

Leo Burnett Australia has been awarded the creative account for women's health and fitness platform SWEAT, following a competitive pitch.

The agency will partner with the business to continue the rapid global growth that began four years ago when fitness influencers Kayla Itsines and Tobi Pearce launched the ‘Sweat with Kayla’ app.

SWEAT chief brand and marketing officer Mike Scott says the brand has "bold ambitions" for growth which it hopes Leo Burnett will be able to assist it with.

“Currently much of our business is based in the Northern Hemisphere, which gives us a huge opportunity to further expand our reach into the Southern Hemisphere," Scott says.

"We believe Leo Burnett has the depth and firepower - strategically and creatively - to support us as we continue to build the brand and grow our engagement globally.”

Leo Burnett Australia CEO Melinda Geertz says the team is thrilled to work with brand like SWEAT.

“ It’s more than an amazing fitness program; it’s a space where women can encourage and motivate each other," Geertz says.

"We’re absolutely thrilled to have the opportunity to work with Mike and his team to help inspire more women around the world to join the SWEAT community and feel empowered with fitness.”

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