Pitch Wrap: Bayer, Click Frenzy, Adelaide Hills

By AdNews | 10 June 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

German multinational pharmaceutical and life sciences company Bayer has called for a global media review. The global media account is estimated to be worth US$800 million. The global account is currently shared between incumbent agencies at WPP and PHD. It has been reported that dentsu and IPG have been invited for the media pitch alongside the incumbents.

Click Frenzy
WPP agencies Mindshare, part of GroupM, and Wunderman Thompson have been awarded the media and creative accounts for online shopping mega sale event Click Frenzy, following a competitive pitch. Mindshare will be taking on the online and offline duties for the digital ecommerce business. Meanwhile, Wunderman Thompson has been awarded the creative duties including brand strategy and architecture, and ongoing communications work.

Adelaide Hills
Membership organisation, Adelaide Hills Wine Region (AHWR) has appointed two new Adelaide specialists as its design and PR partners: Culture Crop and VEPR. Culture Crop will work with AHWR to revise all creative collateral, with a particular focus on its digital landscape, raising the visual standard and brand engagement to position it as a premium wine destination for consumers and visitors. VEPR will raise awareness of the region’s key events to a consumer audience, including the recent Chardonnay May initiative and forthcoming Winter Reds festival, while also elevating the region’s reputation in the wine sector as a producer of premium, cool climate wines that are growing in status globally.

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