Pitch Wrap: Federal Government, The Body Shop, Garnier

By AdNews | 20 May 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Australian Government
The federal government has awarded a three-year extension of its Master Media Agency contract to Universal McCann (UM). The agency will continue to provide media strategy, planning and buying service to the government for at least another three years to June 2024. The account, one of the largest and most prestigious in Australia, is worth about $150 million in billings a year, which can go higher during an election year. UM previously held the contract from 2002 to 2014 and took back the account in 2018.

The Body Shop
Global beauty brand The Body Shop has added SEO to the scope of services provided by Havas Media Melbourne off the back of exceptional results from the agency. Havas Media was appointed to media strategy, planning and implementation for The Body Shop last year. Its first campaign, delivered for the Christmas retail period, broke online sales records.

Garnier, part of the L'Oréal Group, has named Hotglue as its official Australian digital partner after a competitive pitch. The independent media and content agency will lead the brand’s always-on strategy and creative content development across digital and social media, including influencers, eCommerce and brand campaigns. The appointment has also secured Hotglue’s place on L'Oréal Group’s digital roster of agencies for a another three years.

Veolia Australia has appointed Focus Creative as its strategic communications and creative partner after a competitive pitch in 2020. Veolia is a global leader in water, waste and energy solutions, providing customised environmental solutions to large and small business across a range of industries. Veolia head of marketing and digital experience Kate Moonen says Focus Creative's "agile approach" attracted Veolia to parter with the agency.

Barambah Organics
Barambah Organics has appointed creative agency Focus Creative to undertake the update of its brand strategy and packaging. Barambah Organics is an Australian organic dairy producer providing dairy products to independent retailers throughout Australia and abroad. Barambah Organics also own and distribute East Coast Sustainable Dairy. Recently appointed Barambah Organics CEO Matt Stanton says Focus Creative was chosen for its "quality without the ego". He says the agency would act as an extension of the business but did not come with the prohibitive agency costs.

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