Pitch Wrap: Afterpay, Swisse Wellness, Flight Centre

By AdNews | 15 July 2021

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Buy now, pay later player Afterpay has appointed Initiative to manage its national media portfolio after a review of several media agencies. The appointment is effective August 1 as Afterpay approaches an accelerating phase of growth with new products and business platforms, as well as a rapidly growing customer base in Australia already in excess of three million people. The account was previously held by AKQA.

Swisse Wellness
Clemenger BBDO Melbourne has been appointed as Swisse Wellness’s creative agency of record, following a competitive pitch process. The new partnership with Clemenger BBDO Melbourne will see the agency lead the development of Swisse Wellness’s new brand platform, with localised execution to be handled via the BBDO global network in key markets. In addition to the brand platform, Clemenger BBDO Melbourne will support Swisse Wellness with its retail, activation, production and engagement activity across brand comms, product launches and ambassador content.

Flight Centre
Dentsu Queensland has won Flight Centre’s Corporate Traveller and FCM Travel brands account in Australia. The relationship with Flight Centre will be powered by dentsu’s iProspect brand in Queensland and will include digital strategy and performance media for the corporate travel brands including Corporate Traveller, FCM and Stage and Screen. Dentsu will be supporting the brands in market with cross channel strategy and investment.

DiJones and Trustpower
Brisbane-based CX and martech agency Triggerfish has been appointed as the agency of record for real estate services company, DiJones and New Zealand based utilities company, Trustpower. The agency has been engaged to build and modernise next-generation digital experiences for both clients across growth-driven design retainer and project activities. It also follows the recent announcement of other international partnerships which include Independent Purchasing Cooperative (IPC), a Subway Franchisee-owned purchasing company, and a major global fintech organisation both based in the US.

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