Pandora: From startup to scale-up

Sarah Homewood
By Sarah Homewood | 5 December 2016

This is a free excerpt from the AdNews November issue. To read the full article download a digital version of AdNews or subscribe to the print edition here.

As Pandora approaches four years in operation in Australia, managing director Jane Huxley, who was the first staff member on the ground, feels as though the business is just at the start of its journey.

"We're at the start of what we think we can do to transform the landscape for the listeners, for the advertisers and for the music makers – we're just at the beginning," Jane Huxley, Pandora managing director.

Pandora's mission is to make sure that no matter where the consumer is, whether that's at home, in the car, at work, on the move or in the supermarket, they can listen to Pandora.

The streaming service is still standing four years after launching in Australia, where others haven't fared so well. The streaming space globally and locally has been exploding over the past few years and is notoriously crowded. New players enter, others disappear or are bought out. 

We sat down with five less-familiar faces to find out what it's really like to be part of the Pandora journey.

  • Thomas Heymann - artist and industry relations
  • Sally Kiernan - group marketing director
  • Roger Gehrmann - creative services 
  • Ali Pavy - NSW Sales
  • Chloe Drumgold - revenue operations 
  • Rebecca Riordan - employee engagement

To read the full piece, download a digital version of AdNews or subscribe to the print edition here.

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