Woolworths has partnered with Pandora to create what it's claiming is the world's largest in-store internet radio station. The supermarket says the station will reach 17 million customers a week.
Woolworths will stream curated, exclusive Pandora stations in more than 970 supermarkets every day.
Music will be refreshed and updated regularly so that shoppers and staff aren't faced with hearing the same songs in rotation when they visit stores.
The curated music stations will reflect "different shopping times, locations and experiences," according to the pair.
It will also plug Pandora which will give the internet radio network exposure to Woolworths customers and give it the opportunity to expand its reach and potentially sign up a swell of new customers.
In-store point of sale displays will encourage Woolies customers to download the Pandora app and the Woolworths stations will also be available for listen via the app.
Australian artists such as The Reubens, Keith Urban, Kylie Minogue and Vance Joy, as well as international artists will feature. Music will be chosen using Pandora's Genome Project, an algorithm that uses "musicological DNA" to personalise music selections and play music that listeners will like based on previous preferences.
“Woolworths is very focused on delivering a great in-store experience for our customers, and we are delighted to have partnered with Pandora and Mood Media to provide our customers with songs and music they enjoy and can relate to,” Woolworths general manager for marketing operations, Rod Evenden, said.
“Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home. Now customers can tune into great music via Woolworths Radio on the free Pandora app.”
Pandora ANZ director of business development Rick Gleave said: “This partnership extends Pandora’s ability to bring a unique selection of music experiences to every listener in Australia, whether through their own earbuds on the go, in their car, or when they are shopping for the family at Woolworths. As we continue to scale, this illustrates the joy Pandora can bring to every listener in the country no matter where they are. Woolworths provides a unique and new environment for music from Pandora.”
Pandora has worked with Mood Media to install the in-store tech.
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