P&G to sponsor AdNews Australian Magazine Awards

By AdNews | 20 September 2016

Procter and Gamble has been revealed as the headline sponsor of the Australian Magazine Awards.

Mark Lollback, CEO of GroupM and former CMO of McDonald’s, is the chair of the judges this year and he will be supported by a group of high level media and marketing execs.

“P&G is proud to be supporting the 2016 Australian Magazine Awards. Consumers are at the heart of everything we do and print and magazine brands continue to be an influential vehicle to help us reach and connect with our consumers and encourage trial of our brands and products,” says Alicia Spyrou, communications leader P&G Australia & NZ.

AdNews editor Rosie Baker says: “As one of the biggest advertisers in the country and a great proponent of print advertising and magazine brands it's great to see a company such as Procter & Gamble supporting the Australian Magazine Awards, and the Australian publishing industry. We're thrilled to have P&G on board.”

The awards have been updated this year with several new and evolved categories to reflect the changing dynamics magazine publishers face. Categories recognise excellence in overall brand performance in print, digital, marketing, content, events and growth areas such as e-commerce.

Entries close this week on 23 September. The full entry kit is here, with criteria for each category and updated rules around providing audited readership figures.  

The awards and the annual Hall of Fame inductee will be presented at a breakfast event on 11 November at Sydney's Ivy Ballroom. Last year Donna Hay was named in the Hall of Fame. 

Entries close on 23 September. More information and the entry kit can be found here

Read a Q&A with Elle editor Justine Cullen whose magazine won the Cover of Year accolade last year, on what makes an award winning cover.  

The full list of categories is:

Magazine Brand of the Year
Fashion Magazine Brand of the Year
Food Magazine Brand of the Year
General Interest Magazine Brand of the Year
Health & Family Magazine Brand of the Year
Home & Garden Magazine Brand of the Year
Newspaper Inserted Magazine Brand of the Year
Special Interest Magazine Brand of the Year
Digital Media Brand of the Year
Best use of Multi Media
Event of the Year
Cover of the Year
Custom Media Brand of the Year
Editor of the Year
Sales Team of the Year
Designer of the Year
Marketing Campaign of the Year
Best Content Marketing Campaign of the Year

More information and the entry kit can be found here: The 2016 Australian Magazine Awards.

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