Credit: Sean Benesh via Unsplash
Omnicom Media Group (OMG) and IPG Mediabrands combined lost more revenue from media pitches than they won in the first nine months of 2025, according to data from consultancy COMvergence.
The COMvergence New Business Barometer shows Mediabrands sixth and OMG seventh, down from leading the pitch league table in the half year to June.
Mediabrands, down $US27 million in the year to September, is listed losing eight accounts with a combined $117 million and winning 19 for a positive $78 million.
Excluding retentions, the agency was down $US39 million over the nine months.
OMG, in seventh place, was down $US42 million, including retentions, with 13 losses totalling $152 million and 14 wins at a positive $108 million.
The biggest account to have changed hands is Suncorp, listed by COMvergence at $US93 million, which went to WPP Media from OMG.
OMG, which in the half year to June was at the top of the pitch league, lost its place despite a string of big wins including Bunnings.
WPP Media is leading when it comes to media business wins in Australia for the nine months to September.
The local arm of the UK-based global company generated $US180 million in part due to Suncorp ($93 million) and Lion ($50 million).
Omnicom has been shedding thousands of staff globally and, locally, a series of senior executives have been shown the door following the takeover of competitor IPG.
These include Mark Coad and Leigh Terry at Mediabrands. Coad, the recently elected chair of the Media Federation of Australia (MFA), was the CEO in Australia and Terry in APAC.
Lucy Formosa-Morgan also left her role as managing director of MAGNA Global, the investment and intelligence arm of IPG Mediabrands, after three years leading Australian operations.
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