WPP Media is leading when it comes to media business wins in Australia for the nine months to September, according to COMvergence’s New Business Barometer.
The local arm of the UK-based global company generated $US180 million in part due to Suncorp ($93 million) and Lion ($50 million).
Aimee Buchanan, WPP Media Australia & New Zealand CEO, said the latest COMvergence benchmark report reflects the talent, passion, and relentless focus of teams across Australia.
“At WPP Media, we create limitless opportunities for growth, for our clients, our people, and our partners,” she said.
”Our agencies continue to set the benchmark for strategic thinking and client partnership, and we are proud to help our clients achieve outstanding results.”
Publicis Media ranked second with $147 million, driven by a mix of local and global accounts, including Paramount ($34 million), Mars ($34 million), Aldi ($30 million) and Flight Centre ($27 million).
Dentsu with $21 million was third.
At the agency level, EssenceMediacom continued to be ranked first in total new business, generating $108 million, supported in part by Lion and NRL ($15 million).
Mindshare was second with $102 million thanks to the biggest win of the year so far, Suncorp.
Zenith ranked third with $72 million in total with thanks in part to wins from Mars ($34 million), Aldi ($30 million) and Flight Centre ($27 million).
COMvergence assessed 145 media account moves and retentions totaling $914 million. Local reviews made up 77% of the total spend which is above the global report average of 56%.
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