WPP Media has won the Suncorp media account, developing a new bespoke agency model called Open Era to service the insurer’s broad portfolio of brands.
The appointment is effective March 1 and follows a competitive pitch process.
Maria Grivas will lead the account, tasked with bringing together strategists, technologists and client leads from across WPP Media to support Suncorp’s group of brands, which includes AAMI, Apia, Bingle, CIL Insurance, GIO, Essentials by AAI, Shannons, Suncorp Insurance and Terri Scheer.
Suncorp’s executive general manager, brand and customer experience, Mim Haysom, said the group was looking forward to working with WPP Media and thanked incumbent agency, OMD.
“We are excited to be working with WPP Media to collaborate on industry-leading marketing and media solutions across our diverse portfolio," Haysom said.
"It brings future-fit technology for the changing media landscape, strong data ecosystem, and a passionate and experienced team to help us best serve our customers.
“I would like to thank OMD for their continued partnership, professionalism and support, over many years, that delivered award-winning campaigns and business results.”
WPP Media says the Open Era model will use the full scope of its capabilities, including the WPP Open AI platform and integrated strategic expertise, aimed at delivering growth in a shifting media environment.
“We’re excited to partner with Suncorp and the phenomenal marketing team there, and shape the next era of success together,” said executive lead of Open Era, Maria Grivas.
“This achievement shows what’s possible when we bring together the best of WPP Media.
“The depth of thought leadership, innovation and collaboration delivered across our network was extraordinary.”
Aimee Buchanan, CEO of WPP Media Australia & New Zealand, described the win as a "defining moment".
“We’re incredibly proud to partner with Suncorp, one of Australia’s strongest businesses with some of the most loved brands,” Buchanan said.
“Winning Suncorp is a defining moment for our group. It shows that when we innovate relentlessly and work as one team, there’s no limit to what we can achieve.
“Mim and the Suncorp team have bold ambitions and a relentless agitation for better, which aligns so closely with our vision.”
Sian Whitnall, co-CEO for OMD Australia, also acknowledged the long-standing partnership with Suncorp.
"Even the strongest of partnerships can come to an end and we are incredibly proud of the partnership we had with Suncorp and all that we achieved together over the last seven years," Whitnall said.
"From 'Saving the AFL Grand Final' to the 'AAMI Crash Index' the team pushed the boundaries of media innovation, producing award winning work and achieving outstanding business impact.
"I want to thank our exceptional OMD team for your passion and dedication over many years, and we wish the Suncorp team every success in the future."
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