Ogilvy Australia ahead of global restructure

By AdNews | 31 January 2017
L-R: CF Derek Green, head of media Saurin Worthington and CEO David Fox

Ogilvy's global restructure was implemented in Australia ahead of being rolled out across the globe this month.

Last week, Ogilvy's global CEO John Seifert revealed a new structure at the agency network which will see the group create four new functions to better integrate across the business.

Talent, growth, delivery and marketing, communications and change are the four functions Seifert outlined as well as a new production and tech division called Ogilvy Delivery.

The changes outlined in an internal memo do not touch on Australia, because the business here underwent a restructure last year that was a precursor to these global changes.

As outlined in an interview with AdNews in August 2016, Ogilvy Sydney CEO David Fox spoke about moving towards a “fully-integrated collaborative” structure it was putting in place here.

Fox said he would focus on what he called “in-sourced collaboration” or better integration by dropping P&L’s between businesses arms, such as digital business BullsEye and building project management to shake up its account management department.

A spokesperson for Ogilvy owner WPP AUNZ tells AdNews this week: “As announced last year, Ogilvy Australia has already restructured its business to the ‘one model’ approach that is now being undertaken in other markets.

“Ogilvy PR Australia remains a highly successful and entirely separate business in the local market. However, integration between the two agencies has never been stronger netting great benefits for clients across both agencies in line with global practice.”

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