Ogilvy Sydney has made two senior creative hires, as it looks to further expand the skillset in its multi-discipline creative team.
Michael Ford joins the team in the newly created role of creative director of technology, responsible for connecting creative ideas with technology.
Ford moved from DT where he was a creative technologist, and has more than 14 years' experience in the industry.
Sian Binder also joins as head of art, focused on creating communications across all of Ogilvy's clients.
She comes from a role at Saatchi & Saatchi Sydney and has more than 15 years' experience as an art director, designer and head of art.
Ogilvy CEO David Fox says the new hires add to the agency's new strategy of bringing together creatives across media, technology and content within one unified team.
“Ogilvy Australia has created a unique market proposition,” says Fox. “Our new-look creative department takes Ogilvy’s creative offering to a higher level.
"Working with Derek and his strong team, Mikey and Sian are the perfect additions to the agency’s creative lineup ensuring we combine technology, creative and media, in every creative response presented to our clients.”
The appointments follow the hire of Saurin Wrothington as head of media earlier this year.
Ogilvy Sydney executive creative director Derek Green says these recent appointments build on the momentum in the agency.
“Ogilvy’s creative department has reinvented itself, and Saurin has already made a massive impact on the way our creative ideas have evolved and are brought to life,” says Green.
“Now with the addition of Sian’s exquisite craftsmanship to make our work sing and Mikey’s exceptional talent of linking creative insights with tech, our creative offering is world-class. “
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