NGEN Podcast: How to get started in adland

By AdNews | 22 May 2018
Josh McDonnell and Raymond Ly

Welcome to the first AdNews and NGEN Podcast, a new monthly podcast that shines a light on young professionals and emerging leaders within the media, marketing and advertising industry.

In each instalment, AdNews will deep dive into the industry from the perspective of someone who has only recently started out their journey in adland.

In our first episode, AdNews journalist Josh McDonnell talks to Mindshare senior media executive, Media Thursdays co-founder and NGEN member Raymond Ly about his work so far, as well as get his advice for navigating the industry.

"Media is one of those industries where it is hidden in between industries, so with advertising, there are maybe four or five different industries within the one," Ly said.

"When I left uni I went and explored different avenues and it wasn't until a lot of research and applying for a few different interviews that I started to realised media might be the role for me."

Ly says while all the technical elements of a job may seem concerning and confusing, it is important to remember to manage time and expectations.

"One of my biggest struggles was staying awake. My first nine to five job, five days a week. I think when you are at uni, you typically go to classes for a few hours and then you might work casual, then hang out with mates. This is your week, there are no fixed moments of time."

"Starting a full-time job was pretty difficult, I won't lie. I kept asking myself, 'why am I falling asleep?'"

And if you love our podcast - give it a rating and review on iTunes.

The AdNews Podcast is recorded at Forbes Street Studios in Sydney and is created in partnership NGEN.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus