There'll be a few champagne corks flying at News Corp this morning with word that news.com.au has retained its lead over smh.com.au in the latest Nielsen online news rankings.
The news site, which recently launched a new campaign with Bohemia, had a unique audience of 3.79 million users for the month of May, coming in ahead of smh.com.au with an audience of 3.44 million.
While the News Corp title beat its rivals in audience, page views per person, and sessions per person. However, sixth-place The Age managed to keep people on site for longer with the average user staying on-site for one minute and 50 seconds.
The big mover into the top 10 was the BBC, which rose from eleventh up to eighth on the list.
Meanwhile The Daily Mail and Ninemsn News swapped places and Yahoo7's News sites moved down to ninth on the table.
Overall, the news category was down compared month-to-month.
You can find the full table below.
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