News Bulletin: Unilever increases marketing investment

By AdNews | 20 July 2018
Unilever owns Ben & Jerry's

Unilever grows media investment and sales

Unilever has “stepped up” the level of brand and marketing investment in the past fiscal year, according to its Annual Report. The FMCG giant said that marketing investment was up by 20 basis points, focused on media investment, while trying to drive efficiencies in advertising production costs. Unilever’s underlying sales growth, excluding spreads, was 2.7%. Emerging markets sales grew by 4.1% while sales in developed markets was up slightly, although this was offset by price deflation in Europe and North America. Turnover decreased 5% to €26.4 billion, which included an adverse currency impact of -8.9% and 1.9% from acquisitions net of disposals. See full second quarter and half-year 2018 results here.

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