News Bulletin: Tabcorp axes CMO role; Honey Badger signs deal with Volkswagen

By AdNews | 27 March 2018
Nick 'Honey Badger' Cummins

Tabcorp axes CMO role

Tabcorp has axed its CMO role with Megan Magill exiting the company. The move follows its merger with rival Tatts Group last year. Tabcorp is now organised into three business units, including wagering and media, gaming services and lotteries and Keno. Each part of the business will have their own marketing teams. Claire Murphy was appointed as Tabcorp CMO in 2016 but her role was impacted by the merger. Magill, who joined from Tatts Group, took on the CMO role for the newly merged company. It's not yet known where Magill will reappear.

The Honey Badger lands deal with Volkswagen

Australian rugby player and 2018's Bachelor Nick ‘Honey Badger’ Cummins has signed a new multi-year partnership with Volkswagen's Amarok. The announcement comes off the back of the Honey Badger’s ‘Meanwhile In Australia’ series, which had its world premiere this week on National Geographic. The show followed Cummins as he traveled along Australia's Southern Coast in an Amarok V6 Turbo-diesel. Cummins will feature in a line of on-going social, digital and retail television campaigns for Volkswagen.

Yahoo7 launches its new lifestyle vertical

Yahoo7 Be has launched its latest lifestyle vertical Be Parenting. The platform will launch with content themes including ‘Real Life and Practical Parenting’, ‘Parenting How-Tos’ and ‘Expert Advice’. Yahoo7 has secured Yoplait Petit Miam as a launch partner for the new vertical and will support the launch with a new brand campaign. The launch will be accompanied by an editorially-led campaign through Yahoo7's end-to-end content marketing solution, Storytellers. Yahoo Be launched in September 2016 as the publisher's female-focused networ. Read more here.

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