Optus CEO dismisses revising EPL strategy
Optus chief executive Allan Lew has told Fairfax Media it was holding firm over only showing English Premier League (EPL) content to Optus customers. After securing the EPL TV rights for $189 million, Optus released plans to only show coverage to Optus customers via a new channel on Fetch TV. The tactic has drawn the ire of EPL fans, many of whom are locked into expensive contracts with rival telcos. AdNews believes the tactic is an own goal that risks destroying goodwill. But Lew told Fairfax fans should not hold out hope for a change of heart: "One principle that we will always stick to is that you have to be an Optus customers to get it because it's something that is a key differentiator for us. I cannot move away from that principle."
Pacific relaunches two more digital destinations
Pacific Magazines has rolled out another two digital destinations for brands, Women’s Health and Men’s health. The two lifestyle websites join the existing digital portfolio at Pacific, which is currently undergoing an overhaul after Pacific’s decision to bring its digital products in-house. Previously PacMags CEO told AdNews the new platforms are 'just the start', as the publisher will deliver 12 new digital destinations by the end of June.
Innocean wins Hills Home Living
Innocean Australia has picked up the creative, digital, sponsorship and media for Hills Homes Living, maker of the iconic Hills Hoist.
Hills Home Living GM Chris O'Sullivan says: “Our plan is to reinvigorate the Hills brand and let consumers know we offer many more products alongside the iconic Hoist.
“We believe Innocean's full-service capabilities will maximise our budget and provide us a sound ongoing communications and sponsorship plan.”
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