Pacific Magazines takes control of its digital assets

Sarah Homewood
By Sarah Homewood | 29 March 2016

Pacific Magazines has taken control over its branded websites, e-commerce and ad sales from Yahoo7.

The new arrangement between the two businesses still sees Yahoo7 providing native in-stream advertising on all Pacific's digital products, however Pac Mags will be in control of the rest of its digital ecosystem.

The move highlights the publisher's focus on digital, with last year seeing the publisher bolster its digital team from five to 40 people, to really prioritise how content is served and monetised in a digital environment.

CEO of Pacific Magazines, Peter Zavecz, says the businesses have come together to “evolve” their partnership, adding, “our clients will benefit from a single solution across all platforms, whilst the consumer experience will be seamless across publishing, social, video and online. This will drive our deep expertise in content, brands and categories whilst completing our multi-platform offering and total audience footprint.”

The move will also see the publisher launch new sites and products in the coming months.

The publisher has recently dabbled with e-commerce more heavily with its Styled by Marie Claire offering. Group publisher of fashion and health titles for Pacific Magazines, Jackie Frank, told AdNews previously that it's about being audience-centric, rather than print-centric.

“Whatever it is our audience wants, that's where we need to play,” she said.

CEO of Yahoo7, Ed Harrison explained: “This new arrangement provides Yahoo7 the opportunity to partner with a diverse set of content creators, driving our consumer-led approach to original content. We look forward to working with key content partners across the globe, to shape our diverse, engaging and personalised lifestyle and entertainment proposition.”

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