'New platforms are just the start' - PacMags CEO

Lindsay Bennett
By Lindsay Bennett | 11 May 2016
Marie Claire's new website

Pacific Magazines is overhauling its portfolio of websites starting with Marie Claire and Who.

The web makeovers mark a new digital commercial partnership between Pacific Magazines and Yahoo7, the company previously responsible for the publisher’s digital assets.

“News platforms are just the start,” Pacific Magazines CEO Peter Zavecz tells AdNews. “We haven't even begun to turn on the functionality we've developed.

“The relationship between Pacific Magazines and Yahoo7 takes advantage of our position, which is a deep focus into categories such as food, fashion and home,” Zavecz says.

“The arrangement also gives us access to Yahoo7's ad technology facilities, including native display advertising.”who new website

Pacific now oversees creative, content and overall digital managements of its websites while Yahoo7 is responsible for providing in-stream native display advertising.

By the end of June, Pacific says it will deliver 12 new online destinations, with two weekly product launches over the next six weeks.

“Our focus is on social, media, video and commerce. This partnership intends to develop our categories especially through video content,” Zavecz says.

The new sites are being designed to improve the mobile user experience for greater visual impact. The relaunched Marie Claire and Who sites have black backgrounds and feature new verticals for easier navigation.

Who's fresh look integrates 360-degree virtual reality video, a focus of Pacific Magazine's moving forward, and Seven Live streaming.

Marie Claire and Who include integration with all of the leading social channels, including Snapchat, Facebook Live, Facebook Instant Articles, YouTube and Apple News.

Both websites were designed and built by Pacific’s in-house team, led by head of digital and innovation Darren Kerry.

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