News Bulletin: 'Godfather of ad tech' joins IAB; AppNexus' Dave Osborn to return to US

Pippa Chambers
By Pippa Chambers | 6 February 2017
Jonas Jaanimagi

Ex-REA media exec joins IAB

After leaving his head of media strategy and operations role at REA, Jonas Jaanimagi has resurfaced as executive consultant at the IAB. Jaanimagi, who has more than 18 year’s of digital experience working in the UK and Australia, will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update. CEO of IAB Australia, Vijay Solanki, says Jaanimagi is “a godfather in the world of advertising technology” and that his understanding of the digital ecosystem will be critical in the key projects it has lined up for him.

See: Jonas Jaanimagi exits REA amid programmatic restructure

AppNexus' Dave Osborn returns to US

Well-known ad tech veteran and VP sales APAC at AppNexus, Dave Osborn, will return to the US. Osborn, who has spoken at many industry events Down Under, has been based in Sydney for more than three years. He will remain at AppNexus and AdNews understands he will still be helping with elements of the Australian business. Osborn, who previously worked at Nielsen, oversees sales, service and operations across AppNexus in Australia and New Zealand.

IPG's Ansible hires mobile marketing lead

Mobile marketing-services and technology company Ansible has appointed Ara Ko to head mobile marketing as the agency’s launches new mobile campaign measurement technology to enhance the effectiveness of clients’ campaigns. Ko is relocating from New York to Sydney for the new position and has most recently been vice president, group partner at UM New York, heading up the US H&M and Coca-Cola accounts. She has been with IPG Mediabrands for almost 10 years and previously held planning and account leadership roles at UM in Sydney and New York.

Final part of Bauer's digital transformation now complete

Bauer has launched its new digital content destination for women, Now To Love. The offering serves up entertainment, lifestyle, health, parenting and celebrity news and is powered by Bauer Media’s brands; The Australian Women’s Weekly, Woman’s Day, NW, OK, Take 5, TV Week, Yours, Good Health, Mother & Baby and Shop til you drop. A team of digital journalists led by Bauer Xcel’s content director Emily Kerr will deliver exclusive and original stories alongside content from the magazine’s editorial teams. Christian Fricke, managing director of Bauer Xcel Media, says advertisers have more options to reach consumers across the To Love Network than ever before, with a new commercial division, led by general manager of commercial and innovation Jane Waterhouse.

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