News Bulletin: Bauer launches influencer network, Google offers greater transperency

By AdNews | 18 June 2018

Bauer jumps on influencer trend

Bauer Media's content marketing business division Story54 has launched a spin-off curated influencer network called The Associates. The division gives clients access to "more than 500 talents through the company", in sectors such as editorial and industry, as well as influencers for client campaigns at micro, macro and mega levels. “We know that our own editors and contributors influence our audience in their areas of expertise, and social platforms have given us another place to have this conversation,” says GM of Story54, Jane Waterhouse. She says by launching The Associates it hopes to extend the model by introducing a wider pool of talent. "We are not managing talent as much as we are curating and matching the best talent in the market with our premium brands," Waterhouse says. Former fashion marketer Kendell Bardenhagen has been made talent manage for the new hub.


Google offers greater transperency

With a view towards greater transperency, the latest rollout of Google's Ad Settings feature shows all of the different factors that determine how ads are tailored to you in one view. This new move allows users to learn more about why they see ads related to certain topics. They can then decide if there are any they want to remove. There are different factors that determine how ads are tailored to users, including estimation of interest based on previous activity, information added to your Google account, as well as information from advertisers partnered with Google – such as if a user has visited their site. Google's Why This Ad? function has also be enhanced, so that the notice will appear on all services that show Google Ads, such as Gmail, Maps, Search and YouTube – including the YouTube app on connected TVs. It has also been expanded to include almost all websites and apps partnered with Google to show ads.



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