Australian Super appoints The Royals and Blue449
Australian Super has appointed The Royals and Blue449 as its respective creative and media agencies, AdNews understands. Although the Shannon Company remains as the brand agency. Most recently The Northern Territory Government appointed The Royals to lead its 2018 tourism push. The creative agency was appointed to lead the $1.5 million masterbrand strategy for the NT. The agency also picked up iSelect last year following a competitive pitch process.
Wotif appoint Ogilvy Australia and NZ as creative and PR agency
Wotif has appointed Ogilvy Australia and NZ to expand on its work with the local travellers as the organisation continues to develop and meet changing consumer needs. The appointment follows a competitve three-month pitch process, with the account set to be led by Ogilvy Brisbane working alongside Ogilvy Sydney and Ogilvy Auckland. The agencies will work across all Wotif’s marketing and communications business including brand, creative, strategy, social media, content and PR. Ogilvy Australia’s CEO David Fox said the agency would provide both traditional and innovative media executions across a broad spectrum of geographic locations and apply these abilities to the Wotif brand.
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