News Bulletin: 'Ad models, metrics must evolve' - Nine; Mobile video propels Facebook revenues

By AdNews | 28 January 2016
Communications minister Mitch Fifield (

'Ad models, metrics must evolve' - Nine

The new VPM ratings system, which measures catch-up and live-streaming ratings, will be key in helping advertising models and metrics adapt to changing consumer behaviour, Nine's group director of audience analytics and insights Steve Weaver tells AdNews.

"This development is incredibly important for the industry. As viewers continue to take advantage of the many ways of consuming tv/video, as an industry we have to keep evolving the ad models and metrics used for trading," Weaver says.

"This new service, while in its early stages, will be key in that evolution."

AdNews approached Weaver on the day the Nine Network launched its catch-up and live streaming service 9Now, which replaces 9Jumpin. Users must register to a My9 account to access the service.

Government could slash licence fees

Commercial television networks' could receive a cut to licence fees this election year, Fairfax media reports.

Government officials have advised Communications Minister Mitch Fifield, pictured, to provide relief on fees to free-to-air TV broadcasters following a review.

Australia's licence fees are among the highest in the world and network chiefs have complained they make it harder for broadcasters to compete with unregulated digital platforms such as Facebook and Netflix.

The last time the government cut fees was in 2013, when the Gillard government slashed them from 9% to 4.5%.

This year, it is expected the government will relax rules on media ownership and saturation, paving the way for further cross-media ownership.

Facebook smashes revenue expectations in fourth quarter

Facebook has delivered an incredibly strong set of quarter four figures, with advertising revenue up a staggering 57% on the corresponding quarter from US$3.59m to US$5.64m.

The financial results, which came in overnight showing a 44% hike in revenues to US$17.93 billion, beat earnings forecasts and sent shares up by 8%.

Mobile advertising revenue represented approximately 80% of total advertising revenue for the fourth quarter, up from 69% of in the same quarter in 2014.

There were 934 million mobile "daily active users" on average for December 2015, an increase of 25% year-on-year.

Tribal DDB names new customer experience strategist

Tribal Worldwide Melbourne has announced the appointment of Daniel Bluzer-Fry to the role of customer experience strategist. Bluzer-Fry comes to Tribal after five years at “The Lab”, a research-driven strategic consultancy based in Melbourne. He will work closely with the user experience team and other business units within the DDB Group.

Pyne and Marles front new weekly political program

Sky News Australia has announced minister Christopher Pyne and shadow minister Richard Marles will front a weekly political opinion program, Pyne & Marles.

The program will offer an insight into the world of politics prior to the 2016 federal election. It is set to discuss important issues and communicate the politicians' policy positions.

Australian News Channel CEO, Angelos Frangopoulos, said: “The new program is an innovative way of looking at the big issues of the week, through the eyes of two senior politicians. It’s their program and their call on the discussions that they see shaping the national debate.”

Pyne & Marles will premier live on 6 February at 8.30am on Sky News Live.

SCA regional stations to be surveyed in 2016

This year Southern Cross Austereo’s (SCA’s) regional radio stations will be involved in at least 20 additional new regional radio surveys.

Regional surveys are being conducted for the first time in years to demonstrate radio’s ability to reach audiences outside the five capital cities, Gold Coast, Canberra and Newcastle.

The idea is to demonstrate the relevance of radio for marketers and advertisers to increase revenue for the industry.

The movement will start in February with SCA’s Star FM in Dubbo, Star FM in Griffith and 2RG in Griffith being the first group of stations to be surveyed.

Oztix and The Music announce content and ad sharing partnership

Oztix and The Music have announced they will partner across content, advertising and EDMs in 2016.

The partnership means brands will now have the opportunity to access the Oztix customer base for the first time.

The Music will provide content including news, interviews and reviews to the Oztix online platforms. The Music will represent Oztix for all advertising sales on the Oztix site. They will also produce a joint newsletter for subscribers on a weekly basis.

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