21st Century Fox chooses North American media agencies
Film business 21st Century Fox has wrapped up its US and Canada media review, handing out wins to Zenith and Vizeum, Ad Age reports. The global review, which began over a year ago, still continues but the North American leg represents a sizeable chunk of business.
Zenith has retained media buying duties across 21st Century Fox film and home entertainment and FX in both countries, while MDC agency Assembly will handle the planning. Dentsu Aegis Network's Vizeum will handle buying and planning for Fox, Fox Sports and National Geographic. In 2005, 21st Century Fox spent $768 million in media across the region.
In Australia, Zenith currently holds the account.
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