Multiconnexions opens door to Asian market via deal with China-based agency

Nicola Riches
By Nicola Riches | 12 October 2017
Sheba Nandkeolyar

Australian multicultural marketing agency, MultiConnexions and Ad One Marketing - WeChat Agency, one of China’s leading social and digital agencies, have formed a strategic partnership to assist Australian companies in navigating Chinese social media marketing, both here and overseas.

 MultiConnexions will tap into WeChat Agency’s expertise in Chinese digital and social media – including its ability to utilise WeChat and Weibo, and in doing so, has forged marketing, cultural relations, digital communications and social network links between Australia and China.

The partnership, which marks WeChat Agency’s entry into the Australian market, will see the company engage MultiConnexions’ Australian expertise and relationships with Australian businesses.

MultiConnexions co-founder and CEO, Sheba Nandkeolyar says, “MultiConnexions is excited to partner with WeChat Agency and be able to assist Australian organisations in connecting and engaging with Chinese and other Asian markets.

Our partnership is the logical step to navigate and implement the best social media marketing strategies to a potential target audience of 1.4 billion.”

 “In addition to Chinese in China, Australian companies will also be able to target the rapidly growing Chinese speaking diaspora in Australia of 1.4 million people. Indeed, a company that ignores the growing diaspora segment in the Australian market will not survive over time,” she adds.

Jack Leung, Business Development Director - ‎One Media Group Asia - WeChat Agency says, “WeChat Agency is proud to be further building our global networks and entering the Australian market with MultiConnexions. Our expertise in Chinese social media platforms like WeChat and Weibo will allow Australian businesses unprecedented engagement with the Chinese market.” 

Multiconnexions and Sheba Nandkeolyar will appear at AdNews Live: Reframing Australia on November 15 in Sydney.

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