As part of The Annual we asked creative agencies to create mock briefs using the brief:
We're not there yet. Create an ad that highlights the seriousness of the issue globally and for Australians. But pick for, or against.
ARCHIBALD/WILLIAMS “HEART PARTS”
Copywriter: Jackie Guerra | Art director: Chris Wilson | Executive creative director: Matt Gilmour
ARCHIBALD/WILLIAMS “WEDDING BAND(AGE)”
When you can’t marry, it’s not just unfair. It’s actually painful.
Copywriter: Tom Selby | Art director: Elizabeth Commandeur | Executive creative director: Matt Gilmour
MCCANN SYDNEY “G’DAY”
We think it’s about time we welcomed gay marriage in Australia, in the best way we know how.
Creative team: Phillip Harkness and Jack Wall
THE WORKS “RING FINGER”
Sending a strong message of support – to those who believe in love.
Creative team: Camden Chan and Sam Grant
THE HALLWAY “NOTHING MORE NATURAL”
There’s nothing more natural than same sex marrige.
Photographer: Andy Lewis | Art director: Rob Omodiagbe
YOLO “OLD MARRIED COUPLE”
Let’s encourage our government to invest time solving those, and allow two people to settle
their beefs their own way – like any married couple.
BOHEMIA “THE MARRIAGE BAN” AND “AUSTRALIA’S TROPHY CABINET”
The Marriage Ban – Marriage is something a lot of people take for granted, so if marriage isn’t for everyone, perhaps it should be for no one.
Australia’s Trophy Cabinet – Australians are incredibly proud of their sporting achievements, it’s embarrassing to learn that Australia is 23rd in Marriage Equality.
BOHEMIA “ADVANCE AUSTRALIA FAIR” AND “DID YOU MEAN?”
Advance Australia Fair – Another word for ‘equality’ is ‘fairness’ which showcases the hypocrisy of the Australian National Anthem that we are so proud of.
Did you mean? – We use Google as a source of truth and guidance, this highlights just how archaic Australia is when it comes to Marriage Equality.
GPY&R “CHANGE PERSPECTIVE”
ECD: David Joubert and Bart Pawlak | Art director: Brad Stapleton | Copywriter: David Barton | Illustrator: Brad Stapleton
Check out our other mock brief from The Annual: the digital detox is a thing.
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