Mock Brief: Find Tony his next job

16 February 2016

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As part of The Annual we asked creative agencies to create mock briefs using the brief:

Ex-PM Tony Abbott found himself out of a job thanks to Malcolm Turnbull. He's still on the backbenches but what else could Tony be doing? Create an ad showcasing Tony Abbott to potential new employers.


VCCP Mock Brief Tony

With almost anything Tony says or does guaranteed to get views on social media, why wouldn’t Tony consider offering his
services as a viral marketing consultant?

Creative director: Dean Hunt | Art director: Jess Waal | Copywriter: Nick Cole | Design: Sean Davitt | Production: Domonique Turner


Ikon mock brief Tony Abbott
We looked far and wide for potential employers but, with a rock bottom approval rating, the only person in their right mind who would consider hiring Tony Abbott is Tony Abbott. To make an honest living we felt he could resort to selling what he currently gives out for free, and that’s his opinion.

ECD: Rob Martin-Murphy | Writer: Craig Merrett | Art director: Zac Goldber

If you like this, you should see the create mock briefs agencies created for marriage equality and digital detox.

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