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As part of The Annual we asked creative agencies to create mock briefs using the brief:
With more and more people finding the only way to relax is to switch off altogether, the digital detox is gaining pace. Create an ad that pushes for, or against, the phenomenon and its causes.
303LOWE “ANALOGUE PARKS”...
Partnering with suburban parks around Australia, we install data blockers so people can get a digital detox.
Executive creative director: Richard Morgan | Art director: Sal Cavallaro | Copywriter: Dave Biddle | Designer: Alex Beech
HAVAS WORLDWIDE “STAY CONNECTED”...
What’s more important? Adopting the latest health-kick-buzzword-fad or your career?
Photographer: Tim Bauer | Stylist: Michelle Dube | Art director: Helen King | Copywriter: Alex Bolderoff | Designers: Darren Cole and Serlina Wong
Executive creative director: Tim Green | Producer: Chris Hulsman | Talent: Joe Ranallo
PUBLICIS PUSHER “SAVE YOUR LOVE LIFE”...
While digital devices connect us with the world, they cut us off from the people closest to us.
As couples compete with this ‘third wheel’ in their relationship, university studies prove it’s now a major threat to your love life.
Creative: Phil Nobay
ANALOGFOLK “THE TEXTWALKER HELMET”...
True digital addicts would never volunteer for a digital detox (trust us, we know a few). The only way to lure them in – is with more digital.
Art direction: Michael Kleinman | Copywriter: Jenn Aspinwall
CUMMINS&PARTNERS SOUTH AUSTRALIA “#COFFEEDATE”...
Hashtag Patches can help to break the digital cycle while also proving the pointlessness of everyday digital habits.
Creative director: Jason Hollamby | Copywriter: Nick Milde | Art director: Joel van der Knaap | Art director: Chay O’Rourke
MCCANN SYDNEY “TIME TO TALK”...
If you’re scanning QR codes, it’s time to get off your phone.
Creative team: Phillip Harkness and Jack Wall
What do you make of the Mock Briefs above? Comment below and share your views.
Check out our other mock brief created for The Annual: Marriage equality.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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