MLab Day 2: Marketers on scaling new tech and taking new ideas back to HQ

By AdNews | 1 October 2014

Learning about the new technologies and new media opportunities coming down the line is all well and good, but how do marketing directors make sure they keep on top of new developments, and that their teams back at base are clued up.

We hear the highlights of what top marketers at American Express, Kellogg and Kimberly Clark saw at MLab, from learning from start-ups, scaling new technology to targeting and personalisation, and importantly what they're taking back to basecamp.

The MLab event was produced by Play Communications. AdNews TV was produced by Milkmoney.

See what marketers had to say on Day one,  and Day Three

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