Group M's MLab is running all this week in Sydney. We hear from Uniqlo, Fiat Chrysler, GSK and Mortgage Choice marketers and what they think of the vision of the future presented by both traditional mainstream media companies like News Corp and SCA, and start-ups who see geo-location and social analytics as they key to unlocking media for brands.
The MLab event was produced by Play Communications. AdNews TV was produced by Milkmoney.
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