MLab Day 1: What marketers think of the future of media

By AdNews | 30 September 2014

Group M's MLab is running all this week in Sydney. We hear from Uniqlo, Fiat Chrysler, GSK and Mortgage Choice marketers and what they think of the vision of the future presented by both traditional mainstream media companies like News Corp and SCA, and start-ups who see geo-location and social analytics as they key to unlocking media for brands.

Read more about what media and tech firms including Shazam, Pandora, Twitter and val morgan Outdoor are showcasing here.

The MLab event was produced by Play Communications. AdNews TV was produced by Milkmoney. 

See what marketers had to say on  Day two and Day Three

 

 

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