Menulog has expanded the scope of media agency Match Media to cover digital marketing in a move that will see annual billings rise to above $10 million.
Match has handled media buying and planning for the online food company since 2013 and will now take on responsibility for all of Menulog’s digital marketing, most notably pay per click, after a competitive pitch.
Menulog is the country’s largest online food ordering platform, with more than 8,000 restaurant partners that serve more than 130 cuisines.
“As the clear market leaders in food delivery, we have a huge amount of data to work with. Match have data at the heart of their thinking and approach, so they are a great fit for us,” says Menulog head of marketing Tasman Page.
“Match Media really impressed us with their approach to PPC and, most importantly, their strategic thinking in this space."
Menulog re-launched its app and website earlier this year. More than 70,000 meals have been reviewed through the platform.
“We are thrilled to be working with Menulog on the complete digital marketing remit and cementing the great relationship we have built over the last two years working together on the offline media,” Match Media head of performance and analytics Duncan Parfitt.
“Menulog is a dynamic and forward thinking business and we are excited to help deliver great work that helps their business continue growing.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com