News Bulletin: M&C Saatchi wins Menulog; Aussie brand Shoes of Prey in Nordstrom cash boost

By AdNews | 8 December 2015
Shoes of Prey founders Mike Knapp, Jodie Fox and Michael Fox.

M&C Saatchi wins Menulog

M&C Saatchi Sydney has won creative, strategic and branding duties on Menulog, the online takeaway service for Australia and New Zealand.

Earlier this year Menulog combined with Eatnow to dominate 80% of the online takeaway company market.

M&C Saatchi CEO Jaimes Leggett said: “Menulog is a brilliant, disruptive business that has met with great success but has even greater ambition.

“We are thrilled with this opportunity for the M&C Saatchi Group to join them on their journey and make an impact across many aspects of their business."

Aussie brand Shoes of Prey in Nordstrom $15.5m cash boost

Australian startup Shoes of Prey, which relocated from Sydney to Los Angeles earlier this year, has announced a US$15.5 million Series B capital raising in a “deepened partnership” with speciality fashion retailer Nordstrom.

The business, which “pioneered on-demand customised fashion footwear” globally, will use the cash boost to continue growing its omnichannel retail presence in the US. It will also increase its production capacity in China to cater for consumer demand in the US.

Shoes of Prey’s largest funding round to date was led by BlueSky Venture Capital. Greycroft and Nordstrom also came on board as new equity partners and Khosla Ventures, which led the startup's $US5.5 million Series A-2 round in 2014, also increased its investment. This brings the company’s total combined funding to $US24.6 million.

Gambling sector grows, reports Eyeota index

Spend on data by the betting industry has doubled in relation to targeted online advertising, specifically around sports like AFL, according to data company Eyeota's Index Q3 report.

Australian companies, William Hill, Tatts Group and Crown are among those fighting it out for market share of the lucrative online betting market.

Eyeota, which tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data usage, found a variety of Australian trends in its latest study.

The leading spenders in Australia were the multi-media, electronics and computers, and finance sectors. The electronics and computers and home and gardens sectors grew the most in Q3. The use of B2B segments also doubled.

The most popular segment categories were socio-demographic and interest. See here for the full report.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus