MediaCom continues to bolster top tiers - “powerful” Melbourne team unveiled

Pippa Chambers
By Pippa Chambers | 3 September 2015
Brett Elliott and Anny Havercroft

MediaCom Australia appears to be on a roll with shoring up its leaders of the future as it bolsters its ranks by promoting Melbourne GM, Anny Havercroft, to MD Melbourne.

The move sees head of implementation planning and investment, Brett Elliott, slide into the GM role.

The Victoria announcement follows hot on the heels of its Tuesday news, regarding the Sydney office. It promoted Helen Black and James Sneddon, as it looks to strengthen its leadership team after a self-confessed “turbulent” year.

That same day Carat also revealed it was focused on succession planning, by promoting a “formidable” duo in Melbourne.

Mark Heap, CEO MediaCom APAC and acting CEO MediaCom Australia says the business is acknowledging “exceptional talent from within” and that these people, along with the rest of the national leadership team, will help propel the agency forward.

Havercroft said: “It’s exciting to be leading the charge in this new phase for MediaCom Melbourne.

“For me, our agency approach of ‘people first, better results’ holds true as I’m fortunate to have a talented management team who have collaborated with me to re-energise our agency, as well as progressive clients who value our Content + Connections thinking."

Havercroft was promoted to GM in October last year and has been with MediaCom Melbourne for the past eight years. Previous roles include head of MediaCom Beyond Advertising (MBA) and group director.

Elliott has been with MediaCom for more than 15 years and has been a significant part in the evolution and success of the agency. As part of the Melbourne leadership team he has “forged a powerful and complementary partnership” with Havercroft.

He will continue to lead the investment operations for the agency, and within his new remit, will be more broadly involved in overall operations and commercial for the agency.

“I’m delighted to be appointed to this role and continue my long career at MediaCom,” he said.

“It’s a time of positive change for the agency and I’m looking forward to continuing that momentum with the outstanding talent we have here and a brilliant group of clients to work with.”

Heap said alongside Gareth Nichols, who will lead Melbourne’s account management operations, this leadership trio represents a “very powerful, progressive and exciting talent base” for MediaCom Melbourne.

“We are thrilled that we, as an agency, can recognise and promote exceptional talent from within. Our leadership team is filled with talented, passionate individuals, whom collectively, have progressive mindsets that will ensure our clients continue to receive world-class work,” Heap said.

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