Carat focuses on succession planning – promotes “formidable” duo

Pippa Chambers
By Pippa Chambers | 31 August 2015
Joseph Pardillo and Catherine Krantz

It's no secret that there's a few gaping holes at the heads of various Australian media agencies and groups. With a batch of Aussie talent frequently being siphoned off and murmured recruitment struggles among adland, Carat says it's keen to avoid any such struggles by focusing on “succession planning”.

Carat Melbourne today announced two senior appointments as part of its succession planning, with Joseph Pardillo promoted to managing director and long-standing Carat team member, Catherine Krantz, to general manager.

CEO of Carat ANZ Simon Ryan said the appointments strongly position the business to deliver its vision, with an “absolute focus” on client service and delivering business outcomes.

Ryan added that Carat’s strong business momentum has driven the need to bolster its management ranks with a dedicated Melbourne managing director, a role that was vacated when Ryan was promoted to CEO in 2013.

He added that both promotions are testament to the Carat commitment to rewarding high-performing talent and promoting from within.

“I’m proud to appoint both Joseph and Catherine to these well-deserved roles,"Ryan said.

"Their unwavering commitment to client satisfaction and fostering a culture that embodies our core business values is evident in the success we’re seeing as an agency.

“They are a formidable team and I wish them both the best in their new roles.”

Pardillo, as general manager of the Melbourne operation, has overseen business growth and retention covering a number of high profile clients.

Krantz will step into the general manager role, continuing to focus attention on talent development and driving internal culture.

Pardillo said he is delighted to be playing an integral role in spearheading the vision of the agency moving forward and Krantz said she is “absolutely thrilled” to be taking on the role of GM in the Melbourne office.

“As a long standing member of the Carat team I am passionate about the people, our clients, and the work we produce. I am looking forward to building on the success the agency has had in recent years,” Krantz said.

In other Carat appointment shuffles, in June, Adam Marshall replaced Carat MD Alan Matthews who left to retire.

Also, did you catch our interview with Carat's group innovations director Sarah Stringer? Carat: Innovation should challenge business goals; not help reach them.

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