The Mamamia Women's Network (MWN) is eyeing off programmatic with the business currently on the hunt for a programmatic coordinator.
It's looking for someone to assist with the publishers internal platform, as well as, identify opportunities within each campaign to improve performance and take action to improve results.
In an online job post, the programmatic coordinator would be reporting to the businesses head of ad operations who AdNews understands to be, Chloe Drumgold, who has been in the role for five months.
Before joining the MWN Drumgold worked at Ninemsn as its head of campaign management.
The MWN isn't the first publisher to dip its toe into the programmatic landscape, with publishers left, right and centre entering the programmatic fray.
Earlier this year The Guardian, in partnership with CNN International, the Financial Times, The Economist and Reuters, launched a global programmatic private marketplace, named the Pangaea Alliance, which will allow advertisers to buy to the publishers' premium advertising inventory programmatically.
Fairfax and Mi9 are also set to launch their own premium programmatic offering, Apex, in the coming quarter.
MWN could not be reached by the time of publishing.
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