Lion restructures marketing, reverts back to single marketing leader

Rosie Baker
By Rosie Baker | 3 October 2017
Gerard Smith

Lion Beer has restructured its marketing function by consolidating the two top roles into one, with the appointment of a new marketing director. The move sees it scrap the structure put in place two and a half years ago.

Gerard Smith is joining the brewer to take on the position. He comes from meat processor JBS Primo where he was general manager of sales, marketing and R&D.

The shift sees marketing director Ben Slocombe, who had been at the company for 15 years, as well as marketing director of brand, innovation and communication Tanya Marler, who had been at Lion for five years, both leave the business.

Managing director James Brindley says: “On behalf of Lion, we offer our great thanks to both Ben Slocombe and Tanya Marler for their many achievements and contribution to the success of Lion over fifteen and five years respectively. They leave a great legacy which we will continue to build upon.”

Lion restructured its marketing team in 2015 splitting the top marketing function into three roles when Matt Tapper was promoted to drive its international growth portfolio. 

At the time, Slocombe took over brand, shopper and planning, Marler took over category, innovation and communications and Gordon Treanor was appointed marketing director for craft and cider brands.

Treanor is now general manager of Lion’s craft beer portfolio. 

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